Sr. Manager of Merchandising - Vinyl
SUMMARY
This position is a highly visible, strategic position that interacts with multiple functions at all levels of the organization. The Sr. Manager of Merchandising will be responsible for the merchandising strategy for all customer types and channels for Vinyl product category. In partnership with channel account leaders, field sales, and corporate product marketing, this position will lead the strategic alignment of channel value propositions, channel pricing direction, brand/product distribution, and go-to-market plans/execution that connect our Enterprise Vinyl Strategy with our Sales and Brand strategies.
ESSENTIAL DUTIES AND RESPONSIBILITIES
In collaboration with the marketing and sales teams, identifies opportunities, develops channel/segment value propositions, builds channel go-to-market strategies, and ensures field sales support of key vinyl merchandising initiatives that achieve Pella enterprise revenue and operating income targets.
Determines sales strategy for enterprise pricing. Owns identification of gaps in channel pricing and discounting against the competitive set. While partnering with product development to close gaps related to the Enterprise Vinyl portfolio. Leads and directs channel pricing, product/brand distribution strategy, effective promotion and discounting strategies to accelerate growth while driving strong ROI on sales investments.
In cooperation with Marketing, Account Management, and Field Sales, responsible for developing the processes and directing the execution of timely sales promotions, product promotions, and providing product launch materials to maximize sales effectiveness in every channel. Plan and own annual promotional budget and investment ROI across channels.
Leads and directs all merchandising efforts including display types and functions, display focus for product mix, vendor selection, and ongoing asset management. Establish and continually analyze key performance indicators to support overall sales goals.
Liaise with Account and Regional Sales leaders to optimize all aspects of the business including new product launch and planning, retail & promotional strategies.
Leads team responsible for Corporate Sales Communications related to Go-To market updates, product launches, Field Sales strategies, price increase updates, and other communications deemed necessary for channel sales teams.
Cross-functional gatekeeper and disseminator of all relevant information and assets related to merchandising, promotions & pricing to key stakeholders including customers, marketing, sales, finance, and operations.
EXPECTED SKILLS AND ABILITIES:
1. Strong strategic ability: able to develop plans across customer types and channels to achieve business goals.
2. Ability to lead a team that’s continuing to grow and evolve
3. Innovative thinker and approach to business partnerships
4. Skilled at successfully organizing, prioritizing, and managing multiple projects
SUPERVISORY RESPONSIBILITIES
People Leader, and direct reports may be added as the Merchandising function continues to scale.
EDUCATION and/or EXPERIENCE
Bachelor's degree (B. A./B. S.) from four-year college or university; and 8+ years related experience and/or training; or equivalent combination of education and experience. MBA preferred.
Experience managing a portfolio of customers and managing channel conflict with multiple stakeholders is preferred.
Competencies needed for this position: Interpersonal skills, Negotiation skills, Seasoned Judgment, Financial Analysis, Strategic Thinking, Communication
LANGUAGE SKILLS
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
MATHEMATICAL SKILLS
Ability to work with mathematical concepts such as probability and statistical inference, and general ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
REASONING ABILITY
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
COMPUTER SKILLS
Word, Excel, PowerPoint, Sales Force, and Sales History Data Base
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk, and sit. The employee is occasionally required to use hands to finger, handle, or feel; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 50 pounds.
WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
Requires travel of approximately 35%.
