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21001312 Requisition #

Who Is Pella Corporation?

Pella Corporation is one of the largest manufacturers of windows and doors in North America; as a leader in technology and product innovation, Pella has been awarded more than 150 product and design patents.  And the team at Pella is as committed as ever to continuing the company's proud heritage of building innovative windows and doors.

 

At Pella, we want to help you find what makes you an extraordinary team member. That’s why we offer individualized talent development plans, cross-functional experiences, and opportunities for career advancement through personal and professional development.

 

Our national brand is supported by 8,000+ team members at 17 manufacturing sites and 80+ sales branches across the country who are dedicated to serving our customers with Pella Passion — a way of being that inspires us to go above and beyond for each other, our customers, and our communities. Pella Passion has guided our actions for 95 years and will carry us forward as we capture the rare blend of inspired design and exceptional detail in our work and our lives. 

 

Position summary

This position is a high visibility, key management position that interacts with multiple functions at all levels of the organization in the following areas:

  • Provides Marketing Leadership to cross-functional divisional team in pursuit of:  Market Share and Revenue Growth, Operating Profit and Product Line Margin Improvement, as well as Customer Satisfaction Improvement.
  • Developing key business strategies based on market and competitive research, internal core business competencies and corporate strategies
  • Developing a strategic marketing agenda and applying creativity and flair to realize this agenda through promotions, literature and samples, advertising, and merchandising. 
  • Identification of product/market opportunities as well as development and implementation of key product line additions or enhancements.  This includes guiding/managing multiple projects through the product development process to gain necessary visibility and executive approval.
  • Operating as change agent and key leader on cross-functional corporate teams.
  • Requires excellent project management skills, a high level of organization, strong communication skills, and sound business acumen will be critical attributes for a successful candidate. Equally important, this individual must have a good understanding of financial management and cost-based accounting in order to effectively evaluate the product category’s performance and find opportunities to optimize. 

 

Essential duties and responsibilities include the following. Other duties may be assigned.

 

  • Develop product line vision and long-term strategy
    • Directly responsible for creating long-term sustainable vision for product line to drive revenue and market share growth, operating profit and product line margin improvement
    • Directly responsible for price strategy and positioning of the product line considering both the internal product line logic and our competitive positioning
    • Directly responsible for creating a sustainable competitive advantage in the marketplace for the product line with compelling messaging, content and marketing claims
    • Directly responsible for creating and delivering on a strategic three-year plan for the product line that looks across all major marketing components (4P’s) while aligning with operational program needs (capacity, productivity, profitability, and quality).
  • New Product Development - develop and launch new products and/or product improvements for the product category of responsibility; create a robust pipeline of innovation for the product category; manage product lifecyle proactively.
    • Evaluate new product ideas and/or product enhancements for product category; determine those most viable and impactful based on consumer insights; work with cross-functional team to prioritize where resources are allocated
    • Keep abreast of competitive intelligence and report into the cross-functional divisional team
    • Keep abreast of building codes and regulations and work with our technical team to ensure we are developing products accordingly
    • Lead various new product development cross-functional teams from ideation to commercialization; serve as project and product manager on high-visibility projects and ensure those projects are brought to market in an effective and efficient manner.
    • Launch product enhancements and/or new products in the product category on an annual basis.
  • Business Review and Optimization – proactively identify and realize business improvements or enhancements of mix and profitability for product category
    • Strategize and help implement channel specific strategies including direct sales, pro-dealer, and big-box; optimize with the help of sales and big-box partners; review and participate in creative for these different channels.
    • Work with sales to identify opportunities to improve pricing and positioning within the market; implement with the help of sales leadership.
    • Partner with logistics to evaluate and monitor product service levels; lead cross-functional team in driving improvement.
    • Evaluate overall financials for product category and assess and capitalize on opportunities for improvement; work with other functions to put these improvements in play.
    • Drive growth in the product category through promotional efforts, price management, and/or new product development to result in better capacity utilization.
  • Responsible for growing the profit of the product segment by directing the team’s effort in implementing growth, quality and productivity projects.  Together with finance, is responsible for tracking, analyzing and reporting product profit position as well as initiating and implementing programs to improve results in conjunction with manufacturing programs.
  • Provide strategic direction and develop marketing materials, digital tools, promotions, and other key marketing tools to support sales of product line; develop and identify key competitive advantages and communicate via the appropriate media channels to drive product preference. Strong competitive knowledge and understanding, as well as consumer-focused mindset is a must. Responsible for analyzing competitive pricing and developing price strategies to maintain sales, share and profits.  Responsible for pricing strategy and positioning for the product line and therefore recommending and executing approved pricing, including the accuracy of Pella's pricing in all databases.
  • Support sales in achieving our plan by presenting and educating customers about our products, creating educational webinars and/or other online educational platforms, assisting in major customer meetings, and other key interfaces with both our sales team and our customer base.
    • Support sales by presenting at local events with contractors, with distributors, and through webinars
    • Create educational tools and platforms to further engage our customers and get our branding message out.
    • Meet on a regular basis with sales leadership to discuss ways to improve education; create action plan and deliver on this agenda.
  • Responsible for planning and managing all expenses associated with the product line.
  • Responsible for managing one or more team members and encouraging growth in this individual in product management by delegating elements of: new product introduction,  implementing growth and productivity projects, maintaining the product database, conducting marketplace analysis, product administration, pricing, and three-year planning.

 

Supervisory responsibilities

Directly supervises team members.  Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in the job description are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

Education and/or Experience

Bachelor's degree (B. S.) from four-year college or university; in Finance, Marketing, Engineering, Architecture or equivalent; prefer MBA; and 8 to 10 years minimum business experience, with 5 to 7 years in sales, marketing or product management; or a strong technical/engineering position.

 

Computer Skills

Proficient in Excel, Power Point, Access, Project Management, and PowerPlay/Impromptu.

 

Condition of employment

Pella Corporation is committed to workforce diversity. Pella is a Tobacco-Free Work Environment.  Pella participates in E- Verify.  Pella will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.

 

Equal employment opportunity

Pella Corporation provides a working environment free of discrimination and harassment.  Pella Corporation treats all persons equally, regardless of race, color, sex, religion, national origin, age or disability, as each is protected under federal law. A number of states in which Pella operates have laws protecting classifications of Team Members not necessarily protected under federal law. Therefore, Pella also treats all persons equally, regardless of political affiliation and belief, pregnancy, national origin, age, creed, marital status, military status, sexual orientation, mental disorder, veteran status, ancestry or handicap as each category is protected under a municipal ordinance or state law.

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