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Director of Digital Marketing

📁
Marketing
📅
20000741 Requisition #

Who Is Pella Corporation?

 

In the small Dutch Community of Pella, Iowa in 1925, Pete and Lucille Kuyper invested in a new invention – a window screen that rolled up and down like a shade. The couple went on to found a company based on the principles of traditional American values, integrity and the desire to enrich the homes and lives of our customers.

 

Today, Pella Corporation is still privately owned and continues to be a leader in technology and product innovation.  In fact, they've been awarded more than 150 product and design patents.  And the team at Pella is as committed as ever to continuing the company's proud heritage of building innovative windows and doors.

 

At Pella, we want to help you find what makes you an extraordinary team member. That’s why we offer individualized talent development plans, cross-functional experiences, and opportunities for career advancement through personal and professional development.

 

Our national brand is supported by 7,000+ team members at 17 manufacturing sites and 70+ sales branches across the country who are dedicated to serving our customers with Pella Passion — a way of being that inspires us to go above and beyond for each other, our customers, and our communities. Pella Passion has guided our actions for 95 years and will carry us forward as we capture the rare blend of inspired design and exceptional detail in our work and our lives.

 

Position Details


Looking for an experienced digital leader with extensive background in developing and executing a leading digital experience including e-commerce; requires outstanding leadership skills and the ability to strategize and drive execution on a top enterprise initiative.

 As the Director of Digital Marketing, you will be responsible for creating, leading and measuring the implementation of the overall digital marketing strategy, as well as the strategic development, consumer and brand experience, revenue and profit growth of the E-commerce channel.  This role requires a proven track record in leading and evolving a digital platform and E-Commerce businesses through effective traffic-driving tactics and campaigns, driving innovation in technology and user experience, creating engaging on-site content, and working through partnerships across functions.


Key Responsibilities and Activities:

  • Set vision and strategy for holistic and seamless brand discovery, shopping and purchase experience.
  • Build a high performance, versatile and agile digital team capable of driving transformational change for the organization and who can stay on top of cutting-edge technology trends and apply to our go-to-market strategy
  • Manage and drive improvements to the E-commerce P&L, including revenue, margin and expense improvement.
  • Design and manage broader strategy and execution for digital experience including website, content marketing, digital advertising, organic and paid search, and social media
  • Execute tactics for building traffic and growing supporter base through online media and SEO; partner with marketing communications team to deliver
  • Oversee key digital communication channels (blog, email and other online content), leading efforts to produce relevant and engaging communications that result in measurable action
  • Establish KPIs and metrics to report on performance of processes and programs and transform data into actionable insights and recommendations.
  • Identify, evaluate, and implement new technologies for the digital platform
  • Lead digital support efforts for other departments and encourage strong collaboration and teamwork to execute cross-departmental initiatives.
  • Develop and manage the digital budget and metrics, providing monthly and quarterly reports as required
  • Continue to grow omni-channel strategies and execute plans including ensuring appropriate platform and consumer experience strategies are in place.
  • Managing hosting service providers and website
  • Demonstrating creativity, out-of-the-box thinking and resourcefulness in leading team to meet ambitious growth goals


Qualifications:

  • Bachelor’s degree required in business, marketing, or related field.  MBA preferred.
  • 10-15 years directly related, progressively responsible work experience.
  • 5-7 years’ experience with hands-on digital marketing and ecommerce.
  • Subject matter expertise in web production, site operations, UI/UX, content and digital marketing strategy, digital marketing tactics, and e-commerce.
  • Experience and success developing and implementing integrated digital marketing with measurable results.
  • Experience in online advertising and online acquisition campaigns required.
  • Experience with Oracle, HTML, Salesforce, Photoshop, and Microsoft Office Applications required.

CONDITION OF EMPLOYMENT


Pella Corporation is committed to workforce diversity. Pella is a Tobacco-Free Work Environment. Pella participates in E- Verify. Pella will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.


EQUAL EMPLOYMENT OPPORTUNITY


Pella Corporation provides a working environment free of discrimination and harassment. Pella Corporation treats all persons equally, regardless of race, color, sex, religion, national origin, age or disability, as each is protected under federal law. A number of states in which Pella operates have laws protecting classifications of Team Members not necessarily protected under federal law. Therefore, Pella also treats all persons equally, regardless of political affiliation and belief, pregnancy, national origin, age, creed, marital status, military status, sexual orientation, mental disorder, veteran status, ancestry or handicap as each category is protected under a municipal ordinance or state law.

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