Senior Web Analyst
Senior Web Analyst
Pella, Iowa | Johnston, Iowa | Remote
There’s never been a more exciting time to join our growing Digital Experience team here at Pella Corporation! Now’s your opportunity to make a direct impact to customer experience utilizing innovative ideas and technology.
The Senior Web Analyst is a vital position to the team, working with Pella Corporation’s customer-facing digital properties and marketing channels/campaigns. As a Senior Web Analyst, you will be responsible for analyzing digital data to provide insights and recommendations to multiple levels of the business. The ideal candidate will have both an analytical and strategic mindset transforming data into actionable recommendations to help drive business growth and the overall user experience. In addition, the right candidate must be a self-motivated initiative taker.
Monitor business goal performance and identify digital
property, channel and campaign opportunities. Analyze digital property, channel
and campaign data to develop meaningful insights and recommendations to
optimize the user experience and conversion performance.
- Design, create and automate weekly, monthly and quarterly digital dashboards and reports as well as meaningful Key Performance Indicators (KPI’s) at all levels, including executive summaries and detailed channel performance reports.
- Drive new customer experience KPIs, metrics, tracking methodologies and data visualizations
- Effectively communicate results of analyses to business segment stakeholders, providing actionable marketing and technical recommendations.
- Monitor the health of Pella’s digital properties and campaigns across all data sources, proactively identifying any accuracy issues and initiating corrective action. Proactive in analyzing customer behavior using available data to influence changes on the website.
- Monitor and report on personalization areas across sites and develop recommendations and testing strategies to improve performance for each personalization area.
- Provide competitive research and analysis to track the fenestration industry and best-in-class brands.
- Recommend and implement advanced tracking and tagging on Pella web properties to ensure important actions/engagement are tracked and reported.
- Partner internally and externally to ensure best practices in metrics and decision making are being maintained.
QUALIFICATIONS for this Web Analyst include, but is not limited to:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to query and extract data from Oracle Systems and other major ERPs.
- General understanding of Omni-Channel Media Measurement Frameworks (e.g. MMM, Incrementality, MTA).
- Familiarity with platforms such as Salesforce, Google Analytics, and Oracle Cloud Solutions for sales tracking, website tagging, data mining, etc.
- Data science background around envisioning, developing, executing, and communicating an end-to-end measurement framework for online media
- Cursory knowledge/awareness of regulatory and technological developments around Web Privacy and Data limitations. (CCPA, ITP, GDPR)
- Multivariate A/B Site Testing Tools and Frameworks (Optimizely, Google Optimize, etc.)
- Specific experience with reporting tools within Pella's IT Environment (Tableau, Datastudio, OBIEE, etc.)
- Experience in Stakeholder Communication and Management (from business leaders to technical practitioners)
- Core Consulting Practices: Ability to translate highly technical data/trends into business objectives/core impact.
- Bachelor's degree (B. A.) from a four-year college
or university degree in business or
quantitative field (e.g. statistics, economics, math).
- Seven plus years of related professional experience including online/web
experience
- Or equivalent combination of education and experience.
- Strong analytical skills are necessary.
- Excel, Word, Power Point experience required.
- Experience with web analytics, social media monitoring, tag management and optimization / personalization tools preferred.
CERTIFICATES, LICENSES, REGISTRATIONS
Google Analytics
Individual Qualification (IQ) preferred
PHYSICAL
DEMANDS
The physical demands described here are
representative of those that must be met by an employee to successfully perform
the essential functions of this job. Reasonable accommodations may be made to
enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the
employee is regularly required to sit and talk or hear. The employee is occasionally required to stand;
walk; use hands to finger, handle, or feel; reach with hands and arms; climb or
balance; and stoop, kneel, crouch, or crawl.
The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job
include close vision, color vision, and ability to adjust focus.
WORK
ENVIRONMENT
The
work environment characteristics described here are representative of those an
employee encounters while performing the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities
to perform the essential functions. The
noise level in the work environment is usually moderate.
QUALIFICATIONS
To
perform this job successfully, an individual must be able to perform each
essential duty satisfactorily. The requirements listed are representative of
the knowledge, skill, and/or ability required. Reasonable accommodations may be
made to enable individuals with disabilities to perform the essential
functions.
CONDITION
OF EMPLOYMENT
Pella Corporation
is committed to workforce diversity. Pella is a Tobacco-Free Work
Environment. Post-offer background check and drug screen required.
Pella participates in E- Verify. Pella will provide the Social Security
Administration (SSA) and, if necessary, the Department of Homeland Security
(DHS), with information from each new employee's Form I-9 to confirm work authorization.
EQUAL
EMPLOYMENT OPPORTUNITY
Pella
Corporation provides a working environment free of discrimination and harassment.
Pella Corporation treats all persons equally, regardless of race, color, sex,
religion, national origin, age or disability, as each is protected under
federal law. A number of states in which Pella operates have laws protecting
classifications of Team Members not necessarily protected under federal law.
Therefore, Pella also treats all persons equally, regardless of political affiliation
and belief, pregnancy, national origin, age, creed, marital status, military
status, sexual orientation, mental disorder, veteran status, ancestry or
handicap as each category is protected under a municipal ordinance or state
law.
