Internship & Co-op

 

Manufacturing

 

Customer Support

 

JOIN OUR TEAM

 

Do the work you're most proud of at Pella.

Sales

 

Business

 

Engineering

 

Senior Web Analyst

📁
Marketing
📅
19003327 Requisition #

SUMMARY

There’s never been a more exciting time to join our growing Digital Experience team here at Pella Corporation. Now’s your opportunity to make a direct impact to customer experience utilizing innovative ideas and technology. The Senior Web Analyst is a vital position to the team, working with Pella Corporation’s customer-facing digital properties and marketing channels/campaigns. As a Senior Web Analyst, you will be responsible for analyzing digital data to provide insights, and recommendations to multiple levels of the business. The ideal candidate will have both an analytical and strategic mindset transforming data into actionable recommendations to help drive business growth and the overall user experience. In addition, the right candidate must be a self-motivated initiative taker.

 

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES for this Web Analyst include, but is not limited to:

Monitor business goal performance and identify digital property, channel and campaign opportunities. Analyze digital property, channel and campaign data to develop meaningful insights and recommendations to optimize the user experience and conversion performance.

  • Design, create and automate weekly, monthly and quarterly eCommerce dashboards and reports as well as meaningful Key Performance Indicators (KPI’s) at all levels, including executive summaries and detailed channel performance reports.
  • Drive new customer experience KPIs, metrics, tracking methodologies and data visualizations
  • Effectively communicate results of analyses to business segment stakeholders, providing actionable marketing and technical recommendations.
  • Monitor the health of Pella’s digital properties and campaigns across all data sources, proactively identifying any accuracy issues and initiating corrective action. Proactive in analyzing customer behavior using available data to influence changes on the website.
  • Monitor and report on personalization areas across sites and develop recommendations and testing strategies to improve performance for each personalization area.
  • Provide competitive research and analysis to track the fenestration industry and best-in-class brands.
  • Recommend and implement advanced tracking and tagging on Pella web properties to ensure important actions/engagement are tracked and reported.
  • Partner internally and externally to ensure best practices in metrics and decision making are being maintained. 


ESSENTIAL QUALIFICATIONS for this Web Analyst include, but is not limited to:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

Prerequisites:

  • Ability to query and extract data from Oracle Systems and other major ERPs.
  • General understanding of Omni-Channel Media Measurement Frameworks (e.g. MMM, Incrementality, MTA).
  • Familiarity with platforms such as Salesforce, Google Analytics, and Oracle Cloud Solutions for sales tracking, website tagging, data mining, etc.
  • Data science background around envisioning, developing, executing, and communicating an end-to-end measurement framework for online media
  • Cursory knowledge/awareness of regulatory and technological developments around Web Privacy and Data limitations. (CCPA, ITP, GDPR)
  • Multivariate A/B Site Testing Tools and Frameworks (Optimizely, Google Optimize, etc.)
  • Specific experience with reporting tools within Pella's IT Environment (Tableau, Datastudio, OBIEE, etc.)
  • Experience in Stakeholder Communication and Management (from business leaders to technical practitioners)
  • Core Consulting Practices: Ability to translate highly technical data/trends into business objectives/core impact.
  • Bachelor's degree (B. A.) from a four-year college or university degree in business or quantitative field (e.g. statistics, economics, math).
  • Seven plus years of related professional experience including online/web experience
  • Or equivalent combination of education and experience.
  • Strong analytical skills are necessary.
  • Excel, Word, Power Point experience required. 
  • Experience with web analytics, social media monitoring, tag management and optimization / personalization tools preferred.
  •  

Past Experiences:

Soft Skill Abilities:

EDUCATION and/or EXPERIENCE

 

COMPUTER SKILLS

CERTIFICATES, LICENSES, REGISTRATIONS

Google Analytics Individual Qualification (IQ) preferred

 

PHYSICAL DEMANDS 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

While performing the duties of this job, the employee is regularly required to sit and talk or hear.  The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl.  The employee must occasionally lift and/or move up to 25 pounds.  Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

 

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  The noise level in the work environment is usually moderate.

 

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

CONDITION OF EMPLOYMENT

Pella Corporation is committed to workforce diversity. Pella is a Tobacco-Free Work Environment.  Post-offer background check and drug screen required.  Pella participates in E- Verify.  Pella will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.

 

EQUAL EMPLOYMENT OPPORTUNITY

Pella Corporation provides a working environment free of discrimination and harassment.  Pella Corporation treats all persons equally, regardless of race, color, sex, religion, national origin, age or disability, as each is protected under federal law. A number of states in which Pella operates have laws protecting classifications of Team Members not necessarily protected under federal law. Therefore, Pella also treats all persons equally, regardless of political affiliation and belief, pregnancy, national origin, age, creed, marital status, military status, sexual orientation, mental disorder, veteran status, ancestry or handicap as each category is protected under a municipal ordinance or state law.


Previous Job Searches

My Profile

Create and manage profiles for future opportunities.

Go to Profile

My Submissions

Track your opportunities.

My Submissions