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Pro Dealer Sales Representative

20001708 Requisition #

Pro Dealer Sales Representative

Denver, CO


The role of the Pro Dealer Sales Representative is to represent Pella Corporation’s high quality brand, products, and services in regional Pro Dealer accounts by building relationships with, influencing, and training customer representatives. This is a salary based position that requires a competitive, outgoing individual that will be motivated by working independently and achieving sales goals in an assigned territory.

Responsibilities of the Pro Dealer Sales Representative include:

  • Partner with assigned accounts to influence sales staff to surpass predetermined sales goals in territory.
  • Knowledge of basic residential and commercial construction as well as general window and door product understanding. Educate and establish yourself as the fenestration expert for assigned accounts and customers, including in depth knowledge of competitive landscape.
  • Accurately read, interperet and takeoff blueprints in order to assist customers in acquiring and growing their new construction builder business.
  • Demonstrated ability to develop strong business relationships inside an account as well as the development and maintenance of personal relationships with customers.
  • Demonstrated ability to coach and train others on selling strategies and product knowledge skills.
  • Conduct planning meetings that result in actionable plans and ongoing conversation allowing for the accomplishment of sales goals. 
  • Communicate regularly with Sales Management, Marketing provide input and feedback regarding product, programs and policies. 
  • Develop Business Plans with account to increase sales performance and meet sales goals. 
  • Assist accounts in developing builder relationships in order to acquire and maintain new business opportunities.
  • Represent Pella at Trade shows and events 
  • Responsible for executing selling activities to reach objectives established for his/her territory.  Provides input on strategic initiatives to increase sales and profitability.
  • Responsible for managing a personal budget for travel and training expenses.
  • This position is the primary communication link between the company and the customer.  As such, the rep is responsible for accurately portraying the Pella brand and product offerings.  The reps will be responsible for answering customer questions and resolving customer concerns in a timely manner to maximize customer satisfaction within Pella business guidelines.
  • Expected to utilize customer relationship management software while remotely located.  Need to be proficient in Microsoft Office. 
  • Must be able to maintain travel requirements of 50%-75% with overnight stays.  Must maintain a valid drivers license.

Qualifications of the Pro Dealer Sales Representative:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience:

Bachelor's degree (B. S./B. A.) from four-year college or university; or five to ten years related experience in the construction industry; or equivalent combination of education and experience.


  • Selling Skills
  • Territory Management
  • Training Skills
  • Relationship Building
  • Professional, proactive demeanor
  • Customer Satisfaction
  • Planning, Organization and Time Management
  • Negotiation skills
  • Problem Solving
  • Initiative
  • Executing business plans
  • Product and Industry Knowledge
  • Budget Management
  • Excellent Communication and Presentation skills
  • Technologically Savvy

Condition of Employment

Pella Corporation is committed to workforce diversity. Pella is a Tobacco-Free Work Environment.  Pella participates in E- Verify.  Pella will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.

Equal Employment Opportunity

Pella Corporation provides a working environment free of discrimination and harassment.  Pella Corporation treats all persons equally, regardless of race, color, sex, religion, national origin, age or disability, as each is protected under federal law. A number of states in which Pella operates have laws protecting classifications of Team Members not necessarily protected under federal law. Therefore, Pella also treats all persons equally, regardless of political affiliation and belief, pregnancy, national origin, age, creed, marital status, military status, sexual orientation, mental disorder, veteran status, ancestry or handicap as each category is protected under a municipal ordinance or state law.

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