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Marketing
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19001930 Requisition #

SUMMARY

 

There’s never been a more exciting time to join the Marketing team here at Pella Corporation! As an industry leader, we have developed a powerful brand, and we are looking for a talented marketer to help us make it even stronger.  Now is your opportunity to play a vital role and impact the largest revenue driving segments within Pella. As a Trade and National Accounts Marketing Specialist, you’ll be responsible for developing strategies to drive the brand forward and win with our Trade Customers and Lowe’s shoppers. The ideal team member will have a strategic, creative and analytical mindset to identify, measure and execute successful strategies to make Pella #1 in the hearts and minds of our customers.  This position requires cross functional collaboration, an aptitude to learn, the ability to work independently and a drive to deliver results. 


This role will manage and/or support Trade marketing activities including but not limited to demand generation & retention initiatives – including CRM and lead nurturing, digital, event marketing, promo analysis, sales team communications and management of other marketing and sales related efforts that deliver results for the organization and to our customers.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES FOR THIS TRADE AND NATIONAL ACCOUNTS MARKETING SPECIALIST INCLUDE:

 

  • Lead our strategic efforts and execution of demand generation programs across PDSN Trade, Pro Dealer and Lowe’s.
  • Optimize current nurture programs to drive retention and increase share of wallet. This includes the coordination of the Eloqua platform to support needs.
  • Manage digital sales rep platforms for Trade and NA (PDSN Trade Marketing Resources, SellPellaAtLowes.com, Pro Dealer Portal), including content creation and design to increase engagement.
  • Coordinate promotional efforts for all segments including sales rep and customer communication, analyze data and metrics and provide recommendations.
  • Partner with digital marketing and IT teams as needed.
  • Develop trackable metrics and update leadership monthly.
  • Build positive strategic relationships with cross-functional partners, and recommend the right opportunities as needed. Participate in planning sessions with Trade and NA staff to determine needs and customer requirements.
  • Support segment marketing programs as needed.

ESSENTIAL JOB QUALIFICATIONS FOR THIS TRADE AND NATIONAL ACCOUNTS MARKETING SPECIALIST INCLUDE:

  • Bachelor's degree from four-year college or university with a degree in business or related field.
  • 3 or more years of experience in a marketing environment with key role developing strategies/tactics within that environment.
  • Experience within the building materials industry preferred.
  • Understands business to business strategies to assist in the development and execution of marketing strategies.
  • Experience with the creation and management of digital content across a wide spectrum of digital channels.
  • Ability to build business cases leveraging data and customer insights as rationalization for new activity or program recommendations.
  • Experience with Lead Generation and the Eloqua platform is a plus. 
  • Proficiency in Word, Excel, Power Point, and Outlook required.  Preferred background with CRM platform.
  • The position will require travel, approximately 15 percent 

QUALIFICATIONS 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The individual must have strong public speaking and leadership skills and foster teamwork. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

LANGUAGE SKILLS

Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.  Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.  Ability to write speeches and articles for publication that conform to prescribed style and format.  Ability to effectively present information to top management, public groups, and/or boards of directors. Ability to give prepared speeches to public groups.

 

MATHEMATICAL SKILLS

Ability to work with mathematical concepts such as ROI in business and specific marketing applications, fundamentals of CAGR, discounts and commissions.  Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations such as media performance analysis, reporting revenue growth and market share gain.

 

REASONING ABILITY

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of abstract and concrete variables to build a business case or rationale for decisions.

 

PHYSICAL DEMANDS 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

While performing the duties of this job, the employee is regularly required to sit and talk or hear.  The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl.  The employee must occasionally lift and/or move up to 25 pounds.  Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

 

WORK ENVIRONMENT 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

The noise level in the work environment is usually moderate.

 

CONDITION OF EMPLOYMENT

Pella Corporation is committed to workforce diversity. Pella is a Tobacco-Free Work Environment. Pella participates in E- Verify.  Pella will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.

 

EQUAL EMPLOYMENT OPPORTUNITY

Pella Corporation provides a working environment free of discrimination and harassment.  Pella Corporation treats all persons equally, regardless of race, color, sex, religion, national origin, age or disability, as each is protected under federal law. A number of states in which Pella operates have laws protecting classifications of Team Members not necessarily protected under federal law. Therefore, Pella also treats all persons equally, regardless of political affiliation and belief, pregnancy, national origin, age, creed, marital status, military status, sexual orientation, mental disorder, veteran status, ancestry or handicap as each category is protected under a municipal ordinance or state law.


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