Marketing Specialist
ESSENTIAL JOB QUALIFICATIONS FOR THIS TRADE AND NATIONAL ACCOUNTS MARKETING SPECIALIST INCLUDE:
- Bachelor's degree from four-year college or university with a degree in business or related field.
- 3 or more years of experience in a marketing environment with key role developing strategies/tactics within that environment.
- Experience within the building materials industry preferred.
- Understands business to business strategies to assist in the development and execution of marketing strategies.
- Experience with the creation and management of digital content across a wide spectrum of digital channels.
- Ability to build business cases leveraging data and customer insights as rationalization for new activity or program recommendations.
- Experience with Lead Generation and the Eloqua platform is a plus.
- Proficiency in Word, Excel, Power Point, and Outlook required. Preferred background with CRM platform.
- The position will require travel, approximately 15 percent
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The individual must have strong public speaking and leadership skills and foster teamwork. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
LANGUAGE SKILLS
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors. Ability to give prepared speeches to public groups.
MATHEMATICAL SKILLS
Ability to work with mathematical concepts such as ROI in business and specific marketing applications, fundamentals of CAGR, discounts and commissions. Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations such as media performance analysis, reporting revenue growth and market share gain.
REASONING ABILITY
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of abstract and concrete variables to build a business case or rationale for decisions.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
CONDITION OF EMPLOYMENT
Pella Corporation is committed to workforce diversity. Pella is a Tobacco-Free Work Environment. Pella participates in E- Verify. Pella will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.
EQUAL EMPLOYMENT OPPORTUNITY
Pella Corporation provides a working environment free of discrimination and harassment. Pella Corporation treats all persons equally, regardless of race, color, sex, religion, national origin, age or disability, as each is protected under federal law. A number of states in which Pella operates have laws protecting classifications of Team Members not necessarily protected under federal law. Therefore, Pella also treats all persons equally, regardless of political affiliation and belief, pregnancy, national origin, age, creed, marital status, military status, sexual orientation, mental disorder, veteran status, ancestry or handicap as each category is protected under a municipal ordinance or state law.