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Head of Digital Marketing

20000741 Requisition #

Who Is Pella Corporation?

Pella Corporation is one of the largest manufacturers of windows and doors in North America; as a leader in technology and product innovation, Pella has been awarded more than 150 product and design patents.  And the team at Pella is as committed as ever to continuing the company's proud heritage of building innovative windows and doors.


At Pella, we want to help you find what makes you an extraordinary team member. That’s why we offer individualized talent development plans, cross-functional experiences, and opportunities for career advancement through personal and professional development.

Our national brand is supported by 7,000+ team members at 17 manufacturing sites and 70+ sales branches across the country who are dedicated to serving our customers with Pella Passion — a way of being that inspires us to go above and beyond for each other, our customers, and our communities. Pella Passion has guided our actions for 95 years and will carry us forward as we capture the rare blend of inspired design and exceptional detail in our work and our lives.

Position Details

At Pella, our Head of Digital Marketing will play a critical role in the long-term success and growth of the organization. This leader, and their team, will be responsible for the overall digital strategy including online and mobile platforms, e-commerce, paid search strategy, digital customer acquisition, digital sales enablement, and user experience design.  As a direct report to the Chief Marketing Officer, this individual will enjoy a broad span of responsibility and will have the ability to drive change and lead the organization through an exciting digital transformation at the highest levels.  


With a growing team of five direct reports and an overall team of nineteen, the team leverages a hybrid approach of an internal digital agency and the management of leading external digital agencies to deliver an aggressive agenda.  An ideal candidate will have strong financial acumen as he/she will have full P&L responsibility for the e-commerce channel and will need deep experience in managing an e-commerce business including merchandising, pricing, and marketing strategies.

This Head of Digital Marketing must also be a proven leader of others that develops and empowers his/her team members effectively. He/she will have a long-term mindset and will understand how to create effective strategies and also seeks to grow his/her own career within our business as we win and innovate in the marketplace.

Key Responsibilities and Activities:

  • Set vision and strategy for the digital transformation of Pella Corporation and our digital marketing efforts.
  • Invest in growth and continued evolution of all Pella online and mobile platforms.
  • Develop, launch, and manage a successful E-commerce platform that creates a seamless shopping and purchase experience for our customers.
  • Liaise with top cross-functional leaders in sales and IT as well as across marketing and customer service to enable enterprise growth and adopt key digital tactics across the business.
  • Identify and recruit top talent to build out the digital marketing team.
  • Work with the head of brand and internal content and creative teams to identify required content to bring to life the brand in our digital assets
  • Continue to establish omni-channel strategies that link digital assets to physical retail store experiences.


  • Bachelor’s degree required in business, marketing, or related field.  MBA preferred.
  • 10+ years’ experience with hands-on digital marketing.
  • Direct experience managing an e-commerce business unit.
  • Ideal candidate will have experience managing a large brand will a mature digital marketing capability.
  • Seasoned developer of talent and effective management of a large team.

Pella Corporation is committed to workforce diversity. Pella is a Tobacco-Free Work Environment. Pella participates in E- Verify. Pella will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.


Pella Corporation provides a working environment free of discrimination and harassment. Pella Corporation treats all persons equally, regardless of race, color, sex, religion, national origin, age or disability, as each is protected under federal law. A number of states in which Pella operates have laws protecting classifications of Team Members not necessarily protected under federal law. Therefore, Pella also treats all persons equally, regardless of political affiliation and belief, pregnancy, national origin, age, creed, marital status, military status, sexual orientation, mental disorder, veteran status, ancestry or handicap as each category is protected under a municipal ordinance or state law.

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