Digital Marketing Specialist
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
Bachelor's degree (B. A.) from four-year college or university and a minimum of 5 years related digital marketing experience, including SEO, pay per click, content marketing and social media and general lead generation and conversion practices. Agency experience is preferred, but not necessary. A demonstrated passion for SEO, web development, mobile solutions as well as knowledge of digital strategies and best practices and technologies a plus. Results-oriented, self-motivated; exceptional planning, polished communication and project management skills; requires analytics skills & general business acumen, a team orientation and attention to detail; ability to translate business objectives and goals into quantifiable results.
COMPUTER SKILLS
Outlook, Word, Excel and Power Point. Familiarity with analytics programs, including but not limited to Google Analytics, Google Adwords, DFA, moz, Radian6, etc.