Digital Marketing Analytics Intern / Summer 2019
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SKILLS / REQUIREMENTS
• Familiarity with Google Analytics, Google Tag Manager or similar web analytics tools
• Experience or interest in digital marketing and social media campaigns and measurement
• Familiarity with Power BI, Tableau, or similar data visualization tool
• Familiarity with R, SAS, SPSS, Python, or other data analysis tools or languages
• Familiarity with using APIs to pull data
• Experience with regression, decision trees, Naïve Bayes, clustering, and other data analysis techniques
• Ability to communicate verbally, in writing, and via presentation
• Willingness to learn new skills/tools on the job
EDUCATION and/or EXPERIENCE
At least two years progress toward a bachelor's degree (B.A./B.S.) from a four-year college or university in a relevant field (business analytics, data science, statistics, econometrics, math, computer science, MIS, etc.)
LANGUAGE SKILLS
Ability to read, analyze, and interpret common scientific and technical material. Ability to effectively present reports, analysis and recommendations both formally and informally.
MATHEMATICAL SKILLS
Ability to use tools such as R Studio to model data using regression, k-means clustering, k-nearest neighbor, decision trees, Naïve Bayes, etc. Ability to compute mean, median, mode, standard deviation, percentage change, etc.
REASONING ABILITY
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of abstract and concrete variables to build a business case or rationale for decisions.
COMPUTER SKILLS
Word, Excel, Power Point, and Outlook required. Proficiency working with online monitoring and measurement platforms.
CERTIFICATES, LICENSES, REGISTRATIONS
None required.
PHYSICAL DEMANDS
While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
