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Bonelli Business Development Manager

23000063 Requisition #

Business Development Manager

Bonelli Doors & Windows, a Pella Company

Phoenix, AZ



SUMMARY: This position is responsible for establishing, selling, servicing, and maintaining dealer and production builder accounts in support of Bonelli’s product line within the assigned territory (including Phoenix, AZ; Los Angeles, CA;.San Diego, CA; Las Vegas, NV). This position will work to cultivate incremental sales through strong in-market intelligence and the development of strong business relationships within their geography by coordinating events, training, and meetings with contractors to educate them on Bonelli. This position will work in collaboration with the Pella Direct Sales Network (PDSN) and ProDealer sales teams to capitalize on viable market opportunities as they understand the contractors preferred channel for purchase. 

This position will manage all facets of the in-market strategy in their area working with key functional leaders assigned to help execute this strategic initiative.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following, but not limited to:

  • Develop and execute strategies that leverage big door products within the single family new (SFN) segment.
  • Build and manage a new sales channel for Bonelli doors through targeted distributors.
  • Participate in the development and deployment of a dealer distribution model and new go to market model.
  • Create/coordinate programs and events in collaboration with corporate resources that attract SFN contractors, such as installation training, lead generation, business management that also allow the introduction of Bonelli’s value proposition to convert from their current door supplier.
  • Achieve projected sales results from identified accounts resulting in improved market penetration. Lead the development of programs and promotions. Negotiate program elements including pricing, volume rebate and coop program, and marketplace growth initiatives with the accounts.
  • Assess and cultivate strong business relationships with SFN contractors in their market. Including, but not limited to activities around identifying SFN contractors, calling on dealers and contractors to establish credibility, coordination of events, training on Bonelli and understanding contractors’ businesses and how Bonelli could fit their needs.
  • Ensure each account receives the appropriate level of account management service in support of establishing an ongoing/long-term relationship with this customer. Ensure a high level of customer engagement and satisfaction is maintained.
  • Work in collaboration with other functional areas to enhance products, services & tools necessary to grow share in the R&R (remodel and replacement) segment.
  • Responsible for proper communication and market location focus internally and externally. This includes ensuring that the relationships between PDSN, ProDealers and Pella Corporation all remain positive.




This job has no supervisory responsibilities


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The qualifications, physical demands and work environment characteristics listed below are representative of the knowledge, skill, and/or ability required to successfully perform the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Bachelor's degree from four-year college or university; and two or more years related experience and/or training; or equivalent combination of education and experience. 

Computer Skills

Microsoft® Word, Excel, PowerPoint and Outlook.

Language and Communication Skills

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Mathematical Skills

Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.


None required.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; and talk or hear. The employee is sometimes required to stand; and walk.  The employee is occasionally required to sit; reach with  hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell.  The employee must occasionally lift and/or move up to 100 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


While performing the duties of this job, the employee is occasionally exposed to outdoor weather conditions. The noise level in the work environment is usually moderate

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